US History 1973 - 2014 Commonplace Book: Lecture 10, Reaganomics & Domestic Policy in Reagan's First Term (Con't)

Paint Reagan as the personification of all that is right with or heroized by America. Leave Mondale in a position where an attack on Reagan is tantamount to an attack on America's idealized image of itself.

—Republican Campaign Memo, 1984

Introduction to (and explanation of) this quote series can be found here.  Read this tag to see all of them.